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What makes a difference?  MISSION and CONTENT of a Site. 

What makes a good web site?The QUESTION?     WHY was the Web site created?

         Home page of our siteWhat makes a good web site?Certiffor Sites of Resource Knowledge Back to Certification

People put up Web pages for many different reasons. The trustworthiness of information may be affected by the motivation of the person or group sponsoring the Web page. That is why we take a good look at the purpose, and mission statement of a site. In surfing the Internet I have found that . A successful website meets clearly identified goals and provides compelling content that draws your audience to your site again and again. In addition it is easy to navigate and last to is attractively designed to complement the content.

Browse any design forum or read web tutorials and you will find that nearly all the experts these days recommend that you have lots of good content on your site. What exactly does this mean?

It all begins with objectives. Objectives are twofold. Let today through your mission lead to a vision for your future?  When we talk about an objective or a goal we mean a state which we would like to achieve in the future.

Did you know?  That Mr. Sam Walton recieved the highest honor of our country.

United States of AmericaThe presidential citation read:

"An American original, Sam Walton embodies the entrepreneurial spirit and epitomizes the American dream. Concern for his employees, a commitment to his community and a desire to make a difference have been the hallmarks of his career. By sponsoring scholarships for Latin America, he has also worked to bring peoples closer together and to share with others the American ideals he so well represents. A devoted family man, business leader, and statesman for democracy, Sam Walton demonstrates the virtues of faith, hope, and hard work. America honors this captain of commerce, as successful in life as in business."

It is in that burning desire to make a difference is seen in a mission statement.

What is a mission?
The mission statement should be a clear and succinct representation of the sites purpose for existence. A web master or owner should answer the question?  “Why does this web site exist?”
Mission + Content = A good web site
Simply put, content is the stuff on your site. Good content is useful information or tools that your visitors will find helpful. It means different things to different sites. The bottom line is that what constitutes "good content" depends on the goal of your site, simply put your MISSION.
With a good mission statement, a purpose a site will move forward into a "vision". A vision statement is Future, a Mission is Present.  
Mission and Content make a good web site
Browse any design forum or read web tutorials and you will find that nearly all the experts these days recommend that you have lots of good content on your site. What exactly does this mean?
From the dictionary   CONTENT: A wealth of information flows from a good site
        is the 'stuff' that makes up a web site. This could be words, pictures, images, articles, music, midi, downloads. Including resource within the site offering to the visitor a wealth of content and information, Knowledge.  o


r sounds. Content is the 'information' in text form a web site provides.
what to know more?Why have a web site or homepage?
A website with a well defined purpose stands out and a visitor should instantly recognize it without effort. Some people put up a web site for perhaps one of the following or in combination of several of the following reasons:
  • provide a serviceprovide a service
  • Sell a productsell a product
  • present information about a subject or topicpresent information on a topic
  • Make a announcement of some kindmake an announcement
  • inform people about yourself this is like a personel siteinform people about yourself
  • create a forum to talke about certain issuescreate a forum that addresses a certain issue
  • deliver news on a particular subjectdeliver news on a particular subject

     The Mission, the purpose.

     We believe that this should be the heart of all web sites. The mission and the purpose brings forth the subject and content that is viewed within the pages of the web site.  Some sites devote a entire page.

  • In creating your mission statement or purpose consider the following:

  • Defining website purpose:

    • Understand the importance of knowing your site's purpose.
    • Be focused - clearly define the principal purpose of your site.
    • Be able to state your site's purpose in one sentence.
    • Don't mislead - be crystal clear and honest.
    From our Glossary


    mission statement - A clear and detailed explanation of the reason(s) why the award is being offered or a statement made from a website detailing a purpose of the site or program. This is one of the Criteria of The Dove Award making a difference.

  • When most judges visit a site for a evaluation it seems overall the greatest portion of the evaluation will be based upon content. The overall percent value is around 30% in a evaluation by most Award Sites. The next is readability at around 10 %. What is readability? Definition:the quality of written language that makes it easy to read and understand. Enjoyable to read/clear/Refers to the ability of a reader to obtain data

    • criteria - The requirements that must be met by a Web site created by the Award program in order to earn awards. Often shown as points. It is very important to read the criteria at every program, because most programs strive to create unique criteria that is often difficult to meet. If you have a question contact the award program.

      disqualifying criteria - The criteria that will disqualify a Web site automatically and make it ineligible for the award. Something that causes an evaluator to discontinue a review. Most websites have a waiting period to reapply for their award.

    • mandatory criteria - The minimum criteria that a Web site must meet in order to be eligible for a review by an award program.

    • [For more Award Program Definitions visit our Glossary page]

      what to know more?What purpose does the site serve? A word about Domain Names. 

    •  Information, entertainment, profit? What does the author get out of it?  A laugh, a job, joy? What does the purpose tell you about the reliability of the information?

    • For Web sites put up by computers in the United States, the last three letters of the first section of the web address (U For Web sites put up by computers in the United States, the last three letters of the first section of the web address (URL) can say a lot about the authors of the page. RL) can say a lot about the authors of the pages.

      • Sponsored by educational institutions, usually colleges. Sometimes that can be a good sign that a site will contain scholarly information.
      • Official departmental sites are more often reliable than personal Web pages.
      • Personal Web pages are often identifiable by a tilde (~) in the address. This is not uniformly true, but it is often the case.
      • Individual people may put papers and scholarly information on the Web, but be sure to check for other signs of scholarship (like footnotes and bibliographies).

      • Owned by the United States Federal Government.
      • Most government sites exist to provide the same information they normally make available in pamphlets and other publications.
      • These sites should be reliable, and their information will usually be considered acceptable in scholarly papers.

      • Owned by an organization (not necessarily non-profit). These can be good sources of information, but remember that they usually have some kind of agenda.
      • The Web site will support the sponsoring organization's mission, so while the information may be valid, don't take it at face value.

      • This designates commercial Web sites. They are maintained by companies who are on the Web to represent their business interests.
      • This information may be reliable, but it isn't necessarily scholarly.
      • For example, RCT puts up a site explaining how they feel about the use of certain RT chemicals in candy. RCT are experts on candy and on their own company policy, but they aren't experts on the chemical RT. Their RT information may be accurate, but it isn't scholarly. Be careful of that important distinction. Not all accurate information is scholarly.
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      A good web site's content  features  5 solid facts you should look at listed below.

     5 Points Listed Below FROM: Kapoun, Jim. "Teaching undergrads WEB evaluation: A guide for library instruction." C&RL News (July/August 1998): 522-523.

    Reprinted with permission of the author.

    Evaluation of Web documents How to interpret the basics
    1. Accuracy of Web Documents
    • Who wrote the page and can you contact him or her?
    • What is the purpose of the document and why was it produced?
    • Is this person qualified to write this document?


    • Make sure author provides e-mail or a contact address/phone number.
    • Know the distinction between author and Webmaster.
    2. Authority of Web Documents
    • Who published the document and is it separate from the "Webmaster?"
    • Check the domain of the document, what institution publishes this document?
    • Does the publisher list his or her qualifications?


    • What credentials are listed for the authors)?
    • Where is the document published? Check URL domain.
    3. Objectivity of Web Documents
    • What goals/objectives does this page meet?
    • How detailed is the information?
    • What opinions (if any) are expressed by the author?


    • Determine if page is a mask for advertising; if so information might be biased.
    • View any Web page as you would an infommercial on television. Ask yourself why was this written and for whom?
    4. Currency of Web Documents
    • When was it produced?
    • When was it updated'
    • How up-to-date are the links (if any)?


    • How many dead links are on the page?
    • Are the links current or updated regularly?
    • Is the information on the page outdated?
    5. Coverage of the Web Documents
    • Are the links (if any) evaluated and do they complement the documents' theme?
    • Is it all images or a balance of text and images?
    • Is the information presented cited correctly?


    • If page requires special software to view the information, how much are you missing if you don't have the software?
    • Is it free or is there a fee, to obtain the information?
    • Is there an option for text only, or frames, or a suggested browser for better viewing?
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